Our brand was created with the goal of providing afforable haircare with salon visit results to everyone at home. We believe quality results can be acheived without shortcuts, or harmful/toxic ingredients.

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Our CEO, Hyeri Sung, has worked in the beauty industry 25+ years specializing in chemical salon treatments. Her expertise allowed her to experiment with customized formulas & treatments. Hyeri's philosophy for best results is simple: Ingredient Knowledge.

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Our boss lady formulated all our products to deliver quality results without harmful/toxic chemicals at an affordable price.

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