Our brand was created with the goal of providing afforable haircare with salon visit results to everyone at home. We believe quality results can be acheived without shortcuts, or harmful/toxic ingredients.
Our CEO, Hyeri Sung, has worked in the beauty industry 25+ years specializing in chemical salon treatments. Her expertise allowed her to experiment with customized formulas & treatments. Hyeri's philosophy for best results is simple: Ingredient Knowledge.
Our boss lady formulated all our products to deliver quality results without harmful/toxic chemicals at an affordable price.